Ona Saez’s recent body-slamming ad campaign with its trippy video (see here) was one of my favorites from last year. Now the Argentinean brand is back with another cool campaign for the Fall/Winter 2009-10 season. The campaign is dubbed “Soy lo que Soy” (which means, ‘I Am What I Am’) and promotes individuality, freedom, tolerance and diversity with its designs. The ads feature sexy tattoos, outlandish masks and young attitude. The photography is by Gustavo Di Mario.
The models are pretty raw and untouched, which is pretty cool and goes along with the message of the campaign ‘I Am What I Am’.